It’s no secret therapy prices have really shot up in recent years. When you notice BetterHelp costs more than just grabbing coffee with a pal, it’s normal to wonder...what gives?
We get it—even at a fraction of in-office counseling which averages $100-250 per session, shelling out $65-100 for BetterHelp each week can add up quick.
While a tremendous value, the convenience and expertise come at a price. And a look behind the scenes reveals why they can’t simply offer free video counseling sessions with professional therapists.
As therapy sites like this gain traction by simplifying access to counseling, a prevailing question emerges—”Why is BetterHelp so expensive?“
Key Reasons for BetterHelp’s Pricing
Reason | Description |
---|---|
Platform Operating Costs | Developing and running an online therapy platform incurs major overhead expenses |
Therapist Salaries & Benefits | Attracting licensed therapists requires competitive compensation |
Marketing & Customer Acquisition | Advertising & promotions to gain new users is very costly |
Guidance Included | BetterHelp includes perks like weekly group classes and between-session messaging with your assigned therapist. These features facilitate extra guidance and support, aiming to optimize your healing process. |
Social Impact Programs | Through its community initiatives, BetterHelp grants discounted and free online counseling scholarships to clients who demonstrate financial hardship and an inability to pay anything for therapy services. |
As you’ll see, operating an on-demand global therapy service online necessitates high costs.
Ad, keeps our community free. The perspectives presented on this website are genuinely our own and we do not accept money for reviews.
4.5 (7,802+) FROM TRUSTPILOT
Try BetterHelp
Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 24 hours.
✓ Over 35K licensed professionals
✓ Financial aid available
✓ Subscriptions as low as $65/week, billed every four weeks
✓ Cancel plan or change therapist anytime
✓ 20% off your first month through Therapy Helpers
Overhead Costs of Running an Online Therapy Platform
As an online company, BetterHelp.com incurs considerable expenses required for a large company to provide reliable and outstanding service and support.
These necessary operational costs include:
Technology Infrastructure Expenses
- Developing and maintaining the software, servers, bandwidth, and other systems that power BetterHelp’s online platform for consistently smooth user and therapist interactions.
- Expanding data capacity to support the growing number of therapy exchanges.
- Maintaining consistently an up-to-date increasing online therapist database ready to serve the needs of users anywhere in the globe.
Administrative & Customer Service Teams
- Staffing phone, email, and chat support teams to handle new sign-ups, subscriptions, existing members, therapist satisfaction, billing questions, and other issues.
- Implementing and constantly perfecting systems to match users to appropriate therapists based on profiles, conditions, availability, and other factors.
Therapist Salaries, Benefits & Session Pay Impact Pricing
BetterHelp employs over 35,000 licensed therapists and counselors across North America and the UK.
BetterHelp must offer competitive compensation and benefits packages to attract and retain quality counseling talent.
Salaries & Health Benefits
- Therapist annual salaries can range from $40k-$83k depending on experience and credentials (Source: ZipRecruiter)
- Licensed Marriage and Family Therapist (LMFT) annual salaries range $70k-$110k depending on experience (Source: GlassDoor)
- BetterHelp also provides health, dental, disability, vision, life insurance, retirement savings plans, family medical leave, maternity & paternity leave, work-from-home options, vacation, job training, professional development, pet-friendly work place, and numerous other valuable benefits
Per Session & Messaging Rates
In addition to base compensation, BetterHelp therapists earn extra income per therapy phone call, video chat, or text exchange based on duration.
More active engagement from users means higher pay for their counselors
These above costs mean BetterHelp must charge subscription fees sufficient to cover their rising therapist staff expenses.
Ad, keeps our community free. The perspectives presented on this website are genuinely our own and we do not accept money for reviews.
4.5 (7,802+) FROM TRUSTPILOT
Try BetterHelp
Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 24 hours.
✓ Over 35K licensed professionals
✓ Financial aid available
✓ Subscriptions as low as $65/week, billed every four weeks
✓ Cancel plan or change therapist anytime
✓ 20% off your first month through Therapy Helpers
Marketing and Advertising Costs
As an online first company, BetterHelp relies heavily on advertising and promotions to reach prospective users and drive sign-ups.
These escalating customer acquisition costs include:
Traditional & Streaming TV/Video Ads
- National TV commercials campaigns airing on ESPN, CNN, Fox News and other cable/streaming networks
- Pre-roll video ads on YouTube, TikTok, Twitch and more digital platforms
Celebrity & Influencer Sponsorships
- Sponsorship deals with names like Olympian Michael Phelps and actress Glenn Close to promote BetterHelp with their audiences and followers
Paid Search & Social Media Ads
- Paying for BetterHelp search ads on Google to target users specifically seeking therapy
- Placing BetterHelp promotions in Instagram feeds and Facebook sidebars viewed by their core demographic
These various advertising and marketing expenses contribute to the fees and subscriptions prices charged by BetterHelp.
BetterHelp Pricing | Included |
---|---|
Monthly Cost | $65-$100 per week, billed every four weeks |
# of Sessions/Week | Text your therapist anytime (support in between sessions) + 1 weekly live video or phone therapy + 1 group class session |
Cancel Anytime | Yes |
Convenience & Accessibility | 100% online therapy eliminates commuting & scheduling hassles |
Flexible Pricing | Packages range $260-$400/month, messaging in between included |
Messaging Promotes Treatment Progress
While session costs add up for active users, BetterHelp offers included text messaging as a major perk.
This facilitates more regular contact with assigned counselors.
Frequent Check-ins & Quick Questions
- In between weekly live video chats, members can text therapists whenever needed
- Quick questions receive helpful perspective without having to wait days for an appointment
Rapid Response Times
- BetterHelp therapists typically respond to messages within 24 hours
- Quick access to feedback keeps treatment progressing vs. lagging between sessions
This unmatched messaging access and responsive text-based therapy drive value and justify monthly costs for members.
Ad, keeps our community free. The perspectives presented on this website are genuinely our own and we do not accept money for reviews.
4.5 (7,802+) FROM TRUSTPILOT
BetterHelp
Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 24 hours.
✓ Over 35K licensed professionals
✓ Financial aid available
✓ Subscriptions as low as $65/week, billed every four weeks
✓ Cancel plan or change therapist anytime
✓ 20% off your first month through Therapy Helpers
No Long-Term Commitments Provide Flexibility
Users aren’t locked into long contracts and can adjust plans to meet changing needs.
Life Situation Changes
- If financial conditions improve or decline, members can upgrade or downgrade accordingly
- Plan flexibility helps continue care through job losses, moves, or other transitions
Evolving Treatment Needs
- As therapy progresses, less frequent sessions may suffice for some members reducing the monthly cost
- Short-term packages support solution-focused treatment models
By removing long-term constraints, BetterHelp’s pricing & plans accommodate users through life’s fluid circumstances.
Financial Assistance Makes Therapy Possible
To expand access to those in need, BetterHelp provides financial assistance and discounted plans through its aid program.
While pricing remains a barrier for some, this program helps subsidize costs for thousands of members and counting.
So, part of standard subscription fees helps fund this initiative – further serving BetterHelp’s mission to make professional counseling universally accessible for as many people as possible throughout the global community.
Who Qualifies
- Students
- Low-income members
- Unemployed individuals
- Those facing financial hardships
Discounted Rates
- Sliding scale fees based on individual situations
- Flexible partial scholarships and grants
- Custom payment plans with extended deadlines
Bottom line: Is BetterHelp Expensive?
Ultimately, while BetterHelp may not be the cheapest option, it delivers exceptional value in accessibility, flexibility, and professional care—qualities that have made it worthwhile for over 4 million users compared to other online and in-office therapy options.
Those struggling with BetterHelp’s pricing should explore some of the more affordable alternatives covered in this article.
When it comes to mental health support, selecting the right therapy solution for your budget and needs can make all the difference.
I’ve been wondering the same thing because BetterHelp’s prices are definitely higher than I expected. The explanation about the platform’s overhead costs, including therapist licensing, tech infrastructure, and 24/7 accessibility, makes a lot of sense though.
Thank you for your comment! I’m glad the explanation helped clarify the pricing for you. While it may seem higher at first, the overhead costs contribute to the quality and accessibility of the service. If you have any more questions about BetterHelp or other options, feel free to ask!
This article is truthful; please ask a therapist who works at BetterHelp if you want factual information.
It involves rationalizing why their cost is can seem high compared to the “usual and customary” in your community.
The accessibility that BetterHelp provides through virtual sessions…is highly valuable. However, look closely at EVERY practice near you. Additionally, those smaller clinics also have state specific knowledge about the laws and guidelines specific to YOUR state. BetterHelp are US-state licensed.
It’s essential to be wise with our money.
It’s a pity you don’t have a donate button! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to new updates and will share this website with my Facebook group. Chat soon!
I like what you guys are up to also. Good work and reporting! Carry on the excellent works guys
You are wonderful! Thank you!
Excellent good reading! I’ve take into account your advice prior to and it has been impactful. I really like what you’re saying about the rising expenses, seems everything is going up these days. Have to dig into the research to weigh the pros and cons and see the full value for yourself, if it makes sense.
Thank you for sharing and participating in our community. Wishing you the best!
Wow, this website is an absolute treasure chest of information! ?? I could not stop reading from beginning to end. ??
On the whole, I’d say BetterHelp provides a solid platform for convenient web-based counseling, though the realities of remote therapy may not suit everyone’s needs or expectations. For any Australians considering signing up, be prepared to put some extra work in to optimize BetterHelp’s global resources to your local context. Give the trial a go first and ensure you feel supported before committing further. When it comes to mental health, finding the right fit is so important.
As someone who has used BetterHelp on and off for about a year, I was interested to click on this article to understand why their pricing is set the way it is. I wouldn’t say it’s excessively expensive compared to traditional therapy, but the author makes valid points about the potential issues with the subscription-based model. I respect BetterHelp’s mission to improve access with an online option.