Have you ever scrolled through TikTok and stumbled upon an ad for BetterHelp, wondering, “Wait, is BetterHelp owned by TikTok?” You’re not alone.
This question has sparked quite the online debate, often fueled by viral videos and catchy marketing campaigns.
We’re here to set the record straight and dive deeper into the world of online therapy ownership and considerations.
The Truth: Separating Fact from Fiction

The answer is a resounding no. BetterHelp is not owned by TikTok. It’s actually owned by Teladoc Health, a leading telehealth and mental health company.
Teladoc acquired BetterHelp.com in 2015, but BetterHelp has maintained its own brand and operates as a separate entity.
So, while seeing BetterHelp ads on TikTok might raise eyebrows, rest assured that the two platforms are distinct.
Ad, keeps our community free. The perspectives presented on this website are genuinely our own and we do not accept money for reviews.

4.5 (7,802+) FROM TRUSTPILOT
Try BetterHelp
Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 24 hours.
✓ Over 35K licensed professionals
✓ Subscriptions as low as $65/week, billed every four weeks
✓ Financial aid available
✓ Cancel plan or change therapist anytime
✓ 20% off your first month through Therapy Helpers
But Wait, Is There More?

While there’s no direct ownership connection, BetterHelp and TikTok have collaborated in marketing campaigns.
In 2022, BetterHelp partnered with TikTok influencers to promote mental health awareness and offer free therapy sessions.
This strategic partnership aimed to leverage TikTok’s wide reach and target their mental health-conscious audience, potentially explaining the confusion about ownership.
So, Should We Be Wary? Understanding Data Privacy
Data privacy is paramount, especially when navigating the world of online therapy.
The Federal Trade Commission (FTC) recently addressed concerns about BetterHelp sharing user data with third parties, including social media platforms like Facebook.
While BetterHelp has since settled with the FTC and agreed to stricter data privacy practices, it’s crucial to be mindful of any platform’s data policies before signing up.
Beyond Ownership: What Really Matters When Choosing Online Therapy
While understanding ownership can be interesting, it shouldn’t be the sole deciding factor when choosing online therapy.
Here are some crucial aspects to consider:
- Therapist qualifications and experience: Verify their licenses and areas of expertise.
- Platform features and accessibility: Consider video chat options, messaging, and scheduling flexibility.
- Cost and insurance coverage: Evaluate affordability and potential insurance reimbursement.
- Reviews and client experiences: Read user testimonials and ratings.
- Data privacy and security practices: Understand how your data is collected, stored, and protected.
Remember, online therapy is a powerful tool, but it’s not a one-size-fits-all solution. Consider your individual needs, research thoroughly, and prioritize your mental well-being above all else.
Ad, keeps our community free. The perspectives presented on this website are genuinely our own and we do not accept money for reviews.

4.5 (7,802+) FROM TRUSTPILOT
Try BetterHelp
Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 24 hours.
✓ Over 35K licensed professionals
✓ Subscriptions as low as $65/week, billed every four weeks
✓ Financial aid available
✓ Cancel plan or change therapist anytime
✓ 20% off your first month through Therapy Helpers
A Final Thought: Are You Ready to Explore Online Therapy Options?

Now that you have a clearer understanding of the BetterHelp-TikTok connection and crucial factors for choosing online therapy, are you ready to delve deeper?
Numerous reputable platforms offer diverse services and approaches. Remember, taking care of your mental health is an investment in yourself.
So, explore your options, ask questions, and prioritize your well-being on your journey to emotional wellness.
Platform | Ownership | Cost Range | Focus | Key Features |
BetterHelp | Teladoc Health | $65-$90/week | Wide range of concerns | Video chat, messaging, scheduling flexibility |
Talkspace | Talkspace Health | $69-$129+/week | Individual & couples therapy | Video chat, messaging, progress tracking |
Amwell | Amwell | Varies by therapist & needs | Individual, couples & psychiatry | Video chat, messaging, medication management |
7 Cups | Non-profit, volunteer-based | Free & paid plans | Emotional support & basic counseling | Chat, forum, journaling |
Online-therapy.com | CRN Solutions AB, corp. | $40/week | Individual & couples therapy | Video chat, messaging, appointment scheduling |
Notes:
- Cost range represents typical weekly or per-session pricing, but may vary depending on therapist and platform.
- Features listed are not exhaustive and may differ based on specific plans or subscriptions.
- Consider insurance coverage options when comparing costs.
Additional Resources:
- Teladoc Health: https://www.teladoc.com/
- American Psychological Association (APA) – Online Therapy: https://www.apa.org/topics/telehealth/online-therapy
- National Alliance on Mental Illness (NAMI) – HelpLine: https://ets.nami.org/helpline
How do you partner up and agree to distribute information to tiktok. Tiktok is through the settings. This is alarming that they don’t own but you give them unfettered access to PHI. I have referred people and will now reverse course.