Is BetterHelp Owned by TikTok? Debunking the Viral Therapy Myth

Written By

Emily Thompson


Fact Checked

Is Betterhelp Owned By Tik Tok

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Have you ever scrolled through TikTok and stumbled upon an ad for BetterHelp, wondering, “Wait, is BetterHelp owned by TikTok?” You’re not alone. 

This question has sparked quite the online debate, often fueled by viral videos and catchy marketing campaigns.

We’re here to set the record straight and dive deeper into the world of online therapy ownership and considerations.

The Truth: Separating Fact from Fiction

The answer is a resounding no. BetterHelp is not owned by TikTok. It’s actually owned by Teladoc Health, a leading telehealth and mental health company. 

Teladoc acquired BetterHelp in 2015, but BetterHelp has maintained its own brand and operates as a separate entity.

So, while seeing BetterHelp ads on TikTok might raise eyebrows, rest assured that the two platforms are distinct.

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But Wait, Is There More?

While there’s no direct ownership connection, BetterHelp and TikTok have collaborated in marketing campaigns.

 In 2022, BetterHelp partnered with TikTok influencers to promote mental health awareness and offer free therapy sessions. 

This strategic partnership aimed to leverage TikTok's wide reach and target their mental health-conscious audience, potentially explaining the confusion about ownership.

So, Should We Be Wary? Understanding Data Privacy

Data privacy is paramount, especially when navigating the world of online therapy. The Federal Trade Commission (FTC) recently addressed concerns about BetterHelp sharing user data with third parties, including social media platforms like Facebook. 

While BetterHelp has since settled with the FTC and agreed to stricter data privacy practices, it’s crucial to be mindful of any platform’s data policies before signing up.

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Beyond Ownership: What Really Matters When Choosing Online Therapy

While understanding ownership can be interesting, it shouldn’t be the sole deciding factor when choosing online therapy. 

Here are some crucial aspects to consider:

  • Therapist qualifications and experience: Verify their licenses and areas of expertise.
  • Platform features and accessibility: Consider video chat options, messaging, and scheduling flexibility.
  • Cost and insurance coverage: Evaluate affordability and potential insurance reimbursement.
  • Reviews and client experiences: Read user testimonials and ratings.
  • Data privacy and security practices: Understand how your data is collected, stored, and protected.

Remember, online therapy is a powerful tool, but it’s not a one-size-fits-all solution. Consider your individual needs, research thoroughly, and prioritize your mental well-being above all else.


A Final Thought: Are You Ready to Explore Online Therapy Options?

Now that you have a clearer understanding of the BetterHelp-TikTok connection and crucial factors for choosing online therapy, are you ready to delve deeper? 

Numerous reputable platforms offer diverse services and approaches. Remember, taking care of your mental health is an investment in yourself. So, explore your options, ask questions, and prioritize your well-being on your journey to emotional wellness.

Popular Online Therapy Platforms: A Quick Comparison

PlatformOwnershipCost RangeFocusKey Features
BetterHelpTeladoc Health$65-$90/weekWide range of concernsVideo chat, messaging, scheduling flexibility
TalkspaceTalkspace Health$69-$129+/weekIndividual & couples therapyVideo chat, messaging, progress tracking
AmwellAmwellVaries by therapist & needsIndividual, couples & psychiatryVideo chat, messaging, medication management
7 CupsNon-profit, volunteer-basedFree & paid plansEmotional support & basic counselingChat, forum, journaling
Online-therapy.comCRN Solutions AB, corp.$40/weekIndividual & couples therapyVideo chat, messaging, appointment scheduling


  • Cost range represents typical weekly or per-session pricing, but may vary depending on therapist and platform.
  • Features listed are not exhaustive and may differ based on specific plans or subscriptions.
  • Consider insurance coverage options when comparing costs.

Additional Resources:

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About the author

Emily Thompson

Emily Thompson

Hello there! I'm Emily Thompson, a proud Londoner and writer with a fervor for breaking down the complexities of therapy in this modern, digital era. My roots are in London, right in its bustling heart, and it was here at King's College London that I earned my degree in journalism. It was during those transformative years at university that my curiosity for mental health was ignited, propelling me to further study and earn a Masters in Clinical Psychology. I have a unique ability to simplify intricate therapy notions into easily understandable and relatable content, essentially bridging the chasm between the clinical environment and everyday folks like you and me.Social

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