Is BetterHelp Owned by TikTok? Debunking the Viral Therapy Myth [2026]

Have you ever scrolled through TikTok and stumbled upon an ad for BetterHelp, wondering, “Wait, is BetterHelp owned by TikTok?” You’re not alone. 

This question has sparked quite the online debate, often fueled by viral videos and catchy marketing campaigns.

We’re here to set the record straight and dive deeper into the world of online therapy ownership and considerations.

The Truth: Separating Fact from Fiction

The answer is a resounding no. BetterHelp is not owned by TikTok. It’s actually owned by Teladoc Health, a leading telehealth and mental health company. 

Teladoc acquired BetterHelp.com in 2015, but BetterHelp has maintained its own brand and operates as a separate entity.

So, while seeing BetterHelp ads on TikTok might raise eyebrows, rest assured that the two platforms are distinct.

Ad, keeps our community free. The perspectives presented on this website are genuinely our own and we do not accept money for reviews.

4.5 (7,802+) FROM TRUSTPILOT

Try BetterHelp

Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 24 hours.

✓ Over 35K licensed professionals

✓ Subscriptions as low as $70/week, billed every four weeks

✓ Financial aid & HSA/FSA

✓ Cancel plan or change therapist anytime

✓ 20% off your first month through Therapy Helpers

Take Assessment

But Wait, Is There More?

While there’s no direct ownership connection, BetterHelp and TikTok have collaborated in marketing campaigns.

 In 2022, BetterHelp partnered with TikTok influencers to promote mental health awareness and offer free therapy sessions. 

This strategic partnership aimed to leverage TikTok’s wide reach and target their mental health-conscious audience, potentially explaining the confusion about ownership.

So, Should We Be Wary? Understanding Data Privacy

Data privacy is paramount, especially when navigating the world of online therapy.

The Federal Trade Commission (FTC) recently addressed concerns about BetterHelp sharing user data with third parties, including social media platforms like Facebook. 

While BetterHelp has since settled with the FTC and agreed to stricter data privacy practices, it’s crucial to be mindful of any platform’s data policies before signing up.

Beyond Ownership: What Really Matters When Choosing Online Therapy

While understanding ownership can be interesting, it shouldn’t be the sole deciding factor when choosing online therapy. 

Here are some crucial aspects to consider:

• Therapist qualifications and experience: Verify their licenses and areas of expertise.
• Platform features and accessibility: Consider video chat options, messaging, and scheduling flexibility.
• Cost and insurance coverage: Evaluate affordability and potential insurance reimbursement.
• Reviews and client experiences: Read user testimonials and ratings.
• Data privacy and security practices: Understand how your data is collected, stored, and protected.

Remember, online therapy is a powerful tool, but it’s not a one-size-fits-all solution. Consider your individual needs, research thoroughly, and prioritize your mental well-being above all else.

Ad, keeps our community free. The perspectives presented on this website are genuinely our own and we do not accept money for reviews.

4.5 (7,802+) FROM TRUSTPILOT

Try BetterHelp

Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 24 hours.

✓ Over 35K licensed professionals

✓ Subscriptions as low as $70/week, billed every four weeks

✓ Financial aid & HSA/FSA

✓ Cancel plan or change therapist anytime

✓ 20% off your first month through Therapy Helpers

Take Assessment

A Final Thought: Are You Ready to Explore Online Therapy Options?

Now that you have a clearer understanding of the BetterHelp-TikTok connection and crucial factors for choosing online therapy, are you ready to delve deeper? 

Numerous reputable platforms offer diverse services and approaches. Remember, taking care of your mental health is an investment in yourself.

So, explore your options, ask questions, and prioritize your well-being on your journey to emotional wellness.

Notes:

• Cost range represents typical weekly or per-session pricing, but may vary depending on therapist and platform.
• Features listed are not exhaustive and may differ based on specific plans or subscriptions.
• Consider insurance coverage options when comparing costs.

Additional Resources:

• Teladoc Health: https://www.teladoc.com/
• American Psychological Association (APA) – Online Therapy: https://www.apa.org/topics/telehealth/online-therapy
• National Alliance on Mental Illness (NAMI) – HelpLine: https://ets.nami.org/helpline

BetterHelp 2026: Latest Updates on Insurance, Access & Mental Wellness Insights

Insurance & Financial Accessibility

• BetterHelp online therapy costs around $70-100 per week billed on a monthly or weekly basis, or an average co-pay of $23 per session for insurance-eligible members. www.betterhelp.com/online-therapy

• BetterHelp is currently working with insurance carriers to expand coverage across the United States. Check back to see when your state gets added. (Currently available in-network in 21 states) www.betterhelp.com/insurance

• 137,000+ people used HSA/FSA to pay for BetterHelp in 2024. Use your FSA/HSA debit card like any other debit or credit card on the payment page to pay directly for your therapy sessions. www.betterhelp.com/hsa-fsa-for-therapy

Privacy & Security

• Full data rights: request copy or permanent erasure directly in account settings. HIPAA Notice of Privacy Practices applies to PHI for insured members.

• BetterHelp.com recently received HITRUST certification, recognized as the industry gold standard for information protection and assurance. www.betterhelp.com/privacy

State of Stigma (May 2025)

• BetterHelp’s first global State of Stigma Report (May 2025) surveyed 16,000+ people across 23 countries: 76% agree mental health care resolves personal problems, ~75% say seeking support is wise, yet nearly 3 in 4 see societal attitudes as discouraging, and ~60% hesitate due to stigma. Gen Z faces higher barriers (e.g., 37% view therapy seekers as “mentally weak,” 56% mild/moderate anxiety). References 2024 outcomes (72% symptom reduction) without new stats. www.betterhelp.com/state-of-stigma-report-2025

Social Impact

• The Future of Mental Health Scholarship awards 10 college students studying psychology or related fields with $10,000 each towards their education. www.betterhelp.com/social-impact

Feel Lighter Campaign & Strava Partnership

• BetterHelp’s “Feel Lighter” global campaign (launched early 2026) promotes therapy as preventative mental wellness (“gym for the mind”), featuring an active Strava partnership where users logging activity challenges (e.g., 100 minutes in set periods) receive 30% off their first month of therapy. www.betterhelp.com (homepage or blog for current promotions)

Note: Insurance, pricing, and aid availability vary by location — always confirm the latest details on the linked pages.