Why is BetterHelp So Cheap? [2024]

Written By

Helen Kaminski, MSc


Fact Checked

Why Is Betterhelp So Cheap

Note: This post is supported by our readers and contains affiliate links, which will earn us a small commission at no extra cost to you. Therapy Helpers does not accept money for reviews.

What exactly makes BetterHelp so cheap? Let’s delve into the economics behind their affordable pricing model and uncover the factors contributing to their ability to provide quality therapy at a fraction of the traditional cost.

Rising Cost of Traditional Therapy

Traditional therapy, often conducted in a physical office setting, involves various expenses that contribute to its high cost.

  • Therapist fees, office space rental, administrative overhead, and insurance billing are just a few of the components that drive up the price of in-person therapy.

We’ll review BetterHelp’s pricing below but the traditional therapy costs can range from $100 to $200 per session, making it a significant financial burden for many individuals seeking mental health support.

BetterHelp’s Economical Approach

BetterHelp.com, an online therapy platform, has emerged as a disruptor in the mental healthcare industry, offering affordable therapy services that are accessible to a wider audience.

  • Their unique business model, which leverages technology and streamlined operations, allows them to significantly reduce overhead costs and offer therapy at a fraction of the traditional price.

Factor 1: Eliminating Office Space Overhead

Traditional therapy sessions typically require physical office spaces, which involve rent, utilities, and maintenance expenses.

  • BetterHelp, by operating entirely online, eliminates these costs, significantly reducing overhead and contributing to their affordable pricing.
  • Therapists can work from their own locations, further minimizing office-related expenses.

Factor 2: Reducing Administrative Burden

Administrative duties, such as appointment setting, billing, and managing client records, can add to the overall cost of traditional therapy.

  • BetterHelp’s streamlined administrative processes, including online scheduling and electronic billing, minimize the need for administrative staff and associated expenses.
woman sitting down smiling in front of a laptop

Factor 3: Efficient Therapist Matching

Traditional therapy often involves time-consuming manual searches for suitable therapists, which can delay the start of treatment and incur additional costs.

  • BetterHelp’s advanced matching algorithm efficiently pairs clients with therapists based on their needs and preferences, reducing the time spent on therapist searches and associated costs.

Factor 4: Flexible Communication Options

Traditional therapy typically relies on in-person sessions, which can be inconvenient or impractical for some individuals.

  • BetterHelp offers a variety of communication channels, including video, phone, and messaging, allowing clients to choose the method that best suits their needs and preferences.
  • This flexibility reduces the need for in-person sessions, further lowering costs.

Factor 5: Embracing Technology for Cost Savings

BetterHelp utilizes technology to streamline operations and reduce costs.

  • Video conferencing tools, electronic communication platforms, and online therapy tools allow them to deliver high-quality therapy services without the need for expensive physical infrastructure.

Comparing BetterHelp to Traditional Therapy: A Cost-Effective Alternative

A side-by-side comparison of the costs associated with BetterHelp and traditional therapy reveals a significant difference.

  • BetterHelp’s subscription plans range from $65 to $90 per week, while the average cost of traditional therapy sessions falls between $100 and $200 per session.

This translates to a substantial saving of up to 60% for those choosing BetterHelp.

Therapy Option Average Cost per Session
Traditional In-Person Therapy $100 – $200
BetterHelp Online Therapy $65 – $90 per week
(billed every four weeks)

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Try BetterHelp

Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 48 hours.

✓ Over 33K licensed professionals

✓ Financial aid available

✓ Subscriptions as low as $65/week, billed every four weeks

✓ Cancel plan or change therapist anytime

✓ 20% off your first month through Therapy Helpers

Addressing Quality Concerns

Some individuals may have concerns about the quality of online therapy compared to in-person therapy.

  • However, research has shown that online therapy can be equally as effective in treating a wide range of mental health conditions.

Moreover, BetterHelp has a stringent therapist vetting process to ensure that all therapists on their platform are licensed, experienced, and qualified to provide high-quality care.

Conclusion: Making Mental Healthcare Accessible to All

BetterHelp’s affordable pricing model, made possible by its innovative business approach and technological advancements, makes mental healthcare more accessible to a wider audience.

By eliminating the financial barriers often associated with traditional therapy, BetterHelp empowers individuals to seek the support they need without breaking the bank.
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About the author

Helen Kaminski, MSc

Helen Kaminski, MSc

Mindful living for a happier, healthier you. I’m a writer and mental health advocate in Warsaw, Poland, with five years working as a therapist. I hold a psychology degree from the University of Warsaw. I specialize in writing about mental health, using my experiences and academic background to educate and inspire others. In my free time, I volunteer at a Disability Learning Center and go for nature walks. My writing aims to break down mental health stigma and help others feel understood. Social

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