BBB BetterHelp: A Look At Their Reputation [2026]

Seeking mental health support can be a daunting task. You want to find a therapist you can trust, and you want to be sure you’re choosing a reputable service.

That’s where the Better Business Bureau (BBB) comes in. 

The BBB is a trusted resource for consumers, providing information and reviews on businesses across various industries.

So, how does BetterHelp fare on the BBB platform? Let’s dive in and take a closer look!

A- Rating and Accreditation: Building Trust

First things first, BetterHelp boasts an A rating from the BBB as of the time of this publication, one of the highest possible scores. 

This signifies a strong commitment to ethical business practices, customer satisfaction, and complaint resolution. 

Additionally, BetterHelp.com is BBB accredited, meaning they’ve met the organization’s rigorous standards for transparency, accountability, and reliability.

Ad, keeps our community free. The perspectives presented on this website are genuinely our own and we do not accept money for reviews.

4.5 (7,802+) FROM TRUSTPILOT

BetterHelp

Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 24 hours.

✓ Over 35K licensed professionals

✓ Subscriptions as low as $70/week, billed every four weeks

✓ Financial aid & HSA/FSA

✓ Cancel plan or change therapist anytime

✓ 20% off your first month through Therapy Helpers

Take Assessment

Customer Reviews: A Mixed Bag with Valuable Insights

While BetterHelp’s overall BBB rating is positive, it’s important to consider customer reviews as well.

The platform currently has over 7,800 Trustpilot reviews with an excellent average of 4.5 out of 5 stars and 574 total Better Business Bureau reviews [2], offering a diverse range of perspectives.

Shining Stars:

• Therapist quality: Many customers praise the platform’s extensive network of qualified therapists, highlighting their expertise, empathy, and personalized approach.
• Convenience and accessibility: The flexibility of online therapy sessions, including video, phone, and text messaging options, resonates with users who appreciate the convenience and reduced barriers to accessing care.
• Effectiveness of therapy: A significant portion of reviewers report positive outcomes and progress in addressing their mental health concerns through BetterHelp therapy.

Room for Improvement:

• Billing issues: Some users mention occasional billing discrepancies or difficulties managing their subscriptions.
• Matching challenges: Not all users find their initial therapist match to be ideal, and the process of switching therapists can be cumbersome for some.
• Lack of medication management: While BetterHelp provides therapy services, it doesn’t offer medication management, which might be a dealbreaker for individuals seeking comprehensive care.

Comparing BetterHelp to Similar Services

The BBB platform allows you to compare BetterHelp’s rating and reviews to other online therapy services.

This can be helpful in identifying potential competitors and understanding how BetterHelp stacks up in terms of reputation and customer satisfaction.

Comparing BBB of BetterHelp vs Talkspace

In customer satisfaction, BetterHelp handily outpaces Talkspace. While both hold BBB accreditation, BetterHelp boasts a significantly higher average rating (4.06 stars vs. 1.1 stars) and nearly five times the number of reviews (565 vs. 111).

This suggests a wider range of positive experiences with BetterHelp’s service, potentially making it the more favorable choice based on customer feedback.

Further, Talkspace holds a B rating with the Better Business Bureau.

Comparing BBB of BetterHelp vs Cerebral

Cerebral does not have an active BBB accreditation and has no rating.

Further, Cerebral has 2 BBB reviews at the time of this publication and a total of 6 closed complaints in the past three years.

Ad, keeps our community free. The perspectives presented on this website are genuinely our own and we do not accept money for reviews.

4.5 (7,802+) FROM TRUSTPILOT

Try BetterHelp

Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 24 hours.

✓ Over 35K licensed professionals

✓ Subscriptions as low as $70/week, billed every four weeks

✓ Financial aid & HSA/FSA

✓ Cancel plan or change therapist anytime

✓ 20% off your first month through Therapy Helpers

Take Assessment

Addressing Concerns about Online Therapy

Online therapy might raise questions about privacy, confidentiality, and effectiveness.

However, BetterHelp takes these concerns seriously. 

Additionally, research shows that online therapy can be just as effective as traditional in-person therapy for various mental health conditions.

BetterHelp 2026: Latest Updates on Insurance, Access & Mental Wellness Insights

Insurance & Financial Accessibility

• BetterHelp online therapy costs around $70-100 per week billed on a monthly or weekly basis, or an average co-pay of $23 per session for insurance-eligible members. www.betterhelp.com/online-therapy

• BetterHelp is currently working with insurance carriers to expand coverage across the United States. Check back to see when your state gets added. (Currently available in-network in 21 states) www.betterhelp.com/insurance

• 137,000+ people used HSA/FSA to pay for BetterHelp in 2024. Use your FSA/HSA debit card like any other debit or credit card on the payment page to pay directly for your therapy sessions. www.betterhelp.com/hsa-fsa-for-therapy

Privacy & Security

• Full data rights: request copy or permanent erasure directly in account settings. HIPAA Notice of Privacy Practices applies to PHI for insured members.

• BetterHelp.com recently received HITRUST certification, recognized as the industry gold standard for information protection and assurance. www.betterhelp.com/privacy

State of Stigma (May 2025)

• BetterHelp’s first global State of Stigma Report (May 2025) surveyed 16,000+ people across 23 countries: 76% agree mental health care resolves personal problems, ~75% say seeking support is wise, yet nearly 3 in 4 see societal attitudes as discouraging, and ~60% hesitate due to stigma. Gen Z faces higher barriers (e.g., 37% view therapy seekers as “mentally weak,” 56% mild/moderate anxiety). References 2024 outcomes (72% symptom reduction) without new stats. www.betterhelp.com/state-of-stigma-report-2025

Social Impact

• The Future of Mental Health Scholarship awards 10 college students studying psychology or related fields with $10,000 each towards their education. www.betterhelp.com/social-impact

Feel Lighter Campaign & Strava Partnership

• BetterHelp’s “Feel Lighter” global campaign (launched early 2026) promotes therapy as preventative mental wellness (“gym for the mind”), featuring an active Strava partnership where users logging activity challenges (e.g., 100 minutes in set periods) receive 30% off their first month of therapy. www.betterhelp.com (homepage or blog for current promotions)

Note: Insurance, pricing, and aid availability vary by location — always confirm the latest details on the linked pages.

Conclusion

BetterHelp’s A BBB rating and positive customer reviews paint a picture of a reliable and trustworthy online therapy platform.

While some challenges exist, the platform’s commitment to quality, convenience, and ethical practices makes it a viable option for individuals seeking mental health support. 

Remember, the best choice for you depends on your individual needs and preferences.

Do your research, explore your options, and choose the service that feels right for you.

If you’re considering online therapy, the BBB can be a valuable resource in your decision-making process.