BBB BetterHelp: A Look At Their Reputation [2024]

Written By

Saba Imran


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Seeking mental health support can be a daunting task. You want to find a therapist you can trust, and you want to be sure you’re choosing a reputable service. That’s where the Better Business Bureau (BBB) comes in. 

The BBB is a trusted resource for consumers, providing information and reviews on businesses across various industries. So, how does BetterHelp fare on the BBB platform? Let’s dive in and take a closer look!

A- Rating and Accreditation: Building Trust

First things first, BetterHelp boasts an A- rating from the BBB as of the time of this publication, one of the highest possible scores. 

This signifies a strong commitment to ethical business practices, customer satisfaction, and complaint resolution. 

Additionally, BetterHelp is BBB accredited, meaning they’ve met the organization’s rigorous standards for transparency, accountability, and reliability.

BBB RatingA-Top score indicating excellent business practices
AccreditationYesMeets BBB standards for transparency and accountability
Customer Reviews (as of December 2023)564+Overall positive, with praise for therapist quality, convenience, and effectiveness
Common Positive Feedback– Qualified therapists– Convenient online sessions
Common Areas for Improvement– Billing issues– Therapist matching challenges
Compared to Similar ServicesCompetitive rating and reviewsConsider therapist options, features, and pricing when comparing
BetterHelp on the BBB: A Snapshot

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betterhelp logo

Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 48 hours.

✓ Over 35K licensed professionals

✓ Financial aid available

✓ Subscriptions as low as $65/week, billed every four weeks

✓ Cancel plan or change therapist anytime

20% off your first month through Therapy Helpers

Customer Reviews: A Mixed Bag with Valuable Insights

While BetterHelp’s overall BBB rating is positive, it’s important to consider customer reviews as well. The platform currently has over 6,700 Trustpilot reviews with an excellent average of 4.5 out of 5 stars and 564 total Better Business Bureau reviews [2], offering a diverse range of perspectives.

Shining Stars:

  • Therapist quality: Many customers praise the platform’s extensive network of qualified therapists, highlighting their expertise, empathy, and personalized approach.
  • Convenience and accessibility: The flexibility of online therapy sessions, including video, phone, and text messaging options, resonates with users who appreciate the convenience and reduced barriers to accessing care.
  • Effectiveness of therapy: A significant portion of reviewers report positive outcomes and progress in addressing their mental health concerns through BetterHelp therapy.

Room for Improvement:

  • Billing issues: Some users mention occasional billing discrepancies or difficulties managing their subscriptions.
  • Matching challenges: Not all users find their initial therapist match to be ideal, and the process of switching therapists can be cumbersome for some.
  • Lack of medication management: While BetterHelp provides therapy services, it doesn’t offer medication management, which might be a dealbreaker for individuals seeking comprehensive care.

Comparing BetterHelp to Similar Services

a happy couple sitting down holding hands and reviewing things on computer together

The BBB platform allows you to compare BetterHelp’s rating and reviews to other online therapy services.

This can be helpful in identifying potential competitors and understanding how BetterHelp stacks up in terms of reputation and customer satisfaction.

Comparing BBB of BetterHelp vs Talkspace

In customer satisfaction, BetterHelp handily outpaces Talkspace. While both hold BBB accreditation, BetterHelp boasts a significantly higher average rating (4.06 stars vs. 1.1 stars) and nearly five times the number of reviews (565 vs. 111).

This suggests a wider range of positive experiences with BetterHelp’s service, potentially making it the more favorable choice based on customer feedback. Further, Talkspace holds a B rating with the Better Business Bureau.

Comparing BBB of BetterHelp vs Cerebral

Cerebral does not have an active BBB accreditation and has no rating. Further, Cerebral has 2 BBB reviews at the time of this publication and a total of 6 closed complaints in the past three years.

Ad, keeps our community free. Therapy Helpers does not accept money for reviews.

betterhelp logo

4.5 (7,344+) FROM TRUSTPILOT

Fill out a brief questionnaire and get matched with an experienced therapist online in as little as 48 hours.

✓ Over 35K licensed professionals

✓ Financial aid available

✓ Subscriptions as low as $65/week, billed every four weeks

✓ Cancel plan or change therapist anytime

20% off your first month through Therapy Helpers

Addressing Concerns about Online Therapy

Online therapy might raise questions about privacy, confidentiality, and effectiveness. However, BetterHelp takes these concerns seriously. Additionally, research shows that online therapy can be just as effective as traditional in-person therapy for various mental health conditions.


BetterHelp’s A- BBB rating and positive customer reviews paint a picture of a reliable and trustworthy online therapy platform.

While some challenges exist, the platform’s commitment to quality, convenience, and ethical practices makes it a viable option for individuals seeking mental health support. 

Remember, the best choice for you depends on your individual needs and preferences. Do your research, explore your options, and choose the service that feels right for you.

If you’re considering online therapy, the BBB can be a valuable resource in your decision-making process.

Looking for more mental health tips? Make sure to follow our Mental Health Board on Pinterest!

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About the author

Saba Imran

Saba Imran

I'm passionate about medical research and writing. I earned my Master's degree in Microbiology because I love learning about tiny microbes and how they impact health. With over 7 years experience as a healthcare researcher and medical writer, I've published many times in international journals. Participating in research projects has given me in-depth knowledge to make complex topics easy to grasp. In my free time, I volunteer at the community science museum to get kids excited about science and discovery. My goal is to take difficult concepts and make them understandable through meticulous research, hopefully benefiting people across the globe. I believe clear science writing can empower us all. Social

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